Maidla Studio
← Selected work
Internal productPrivate build

Customer Product OS

Replaces 4+ SaaS tools

An end-to-end product operations workspace — tasks, ideas, roadmap and brand book in one tool, replacing a stack of spreadsheets and disconnected SaaS.

Customer Product OS screenshot
Tasks — single-owner statuses, customer labels, AI estimates
Tasks — single-owner statuses, customer labels, AI estimates
Roadmap — timeline view across quarters and workstreams
Roadmap — timeline view across quarters and workstreams
Roadmap — scored project list, grouped by status
Roadmap — scored project list, grouped by status
Brand Book — living guidance for shared, Sales and Aftersales surfaces
Brand Book — living guidance for shared, Sales and Aftersales surfaces
Problem

A growing product org was running customer work, ideas, roadmap and brand decisions out of spreadsheets, Jira, Notion, Miro and Slack threads. Nothing connected — duplicate rows, no clear ownership, zero visibility into what was actually shipping each week, and the brand book was a stale PDF nobody opened.

Approach

Built one focused workspace around the team's real workflow: a Tasks view with single-owner statuses, customer labels and AI estimates; an Ideas inbox that flows into a scored Roadmap timeline; and a living Brand Book that keeps shared / Sales / Aftersales guidance in one place. Designed so each surface stays opinionated instead of becoming another generic PM tool.

Outcome

Spreadsheets and three SaaS subscriptions went away. Weekly status is visible at a glance, customer-facing work has clear owners, the roadmap is scored instead of guessed, and the brand book is finally a place people actually land. Replaced a tool selection process that had been stuck for months.

Features & product practices
Stack
ReactTanStack StartSupabaseLovable AITailwind

Have something similar to build?

Start a project →